We shot this a few months ago in Miami under my production company 8112 Studios. Will do a full behind the scenes post for Fstoppers.com!
My production company, 8112 Studios, shot this music video for our friends Crash Boom Bang a few months ago. Below is a sneak peak of how we created the earthquake scene. Check out the video!
First of all, apologies for the few blog posts the past month. It has been a wild and diverse 2013 so far! In the past two weeks alone I shot a magazine cover in pittsburgh, taught photography to 250 people in DC (taught over 600 folks in the month of January), filmed a TV ad and in Montana, interviewed and filmed and sped around with Jay Leno in LA, and finished the second week off by being President Clinton’s photographer in DC, following him around for the day. Wild and surreal is all I can say. Wild and surreal. My career sure has become a diverse crazy adventure! What an awesome start to 2013.
I can’t say much about any of the individual filming/photography projects that I listed above, but be prepared for some awesome projects and behind the scene content that will be released on this site soon. Meanwhile, hope you enjoy some of my behind the scenes photos from the road:
My 8112 Studios co-founder, Nicholas Cambata, and myself along with our great production team shot this a month or two ago for the new Key West Film Festival over a 1 day period. Shot on the Red Scarlet video camera. I think it came out great.
The past week or so, I have been in New York City shooting a couple of projects. One of my projects was a doozie… I was hired by the ad agency Tier 10 Marketing, under the creative direction of Scott Rodgers, to produce and film a new tv ad for Acura via the New York Acura Dealers Association. As some of you may know, I co-founded a video production company, 8112 Studios, a few years back and we have been very busy with a variety of projects.
The ad starred the amazing Mariano Rivera of the New York Yankees driving around the new Acura MDX. The underlying themes were strength, dependability, perseverance, and dedication. This was my first time using a process trailer and police escort, which was pretty wild to arrange and setup, as you can see. You use a trailer so you can film driving shots, but be able to mount the lighting and camera anywhere. Obviously it would be a hazard having a driver or actor driving the car around New York City with 12k watts of lighting and diffusion and camera mounted to it. The tow truck has a generator on board so we can power the gear on the fly. Thankfully New York City provides a free police escort with your film permit. You technically need to have a police escort if you are filming any production on the streets of New York and have anything video-related mounted to a moving vehicle.
As a producer on my own shoots, I’ve learned that painstaking planning and pre-production is crucial on big video shoots like this. In fact, the shoot happens 80% in the planning and actual filming is merely following through the motions. That’s a lot different than with photo shoots, I have found. When we started out with video production, I put emphasis on the shoot day, not realizing that if I planned everything out beforehand, I would have a lot less to worry about since video productions have so many moving parts.
On a side note, Mariano Rivera is an incredible guy. Aside from being a baseball legend with incredible talent, he is really one of the most genuine and kind public figures I have ever met. Just being around him, you are inspired by his gentle warm nature. Seriously, could not say enough things about that guy. Despite blowing out his ACL a couple of weeks back, he powered through and helped us shoot a great ad.
I’ll post the ad when it airs!
Just to warn you, this may be a little too racy to watch at the workplace… This is the video to the song that had everyone in the music world buzzing due to the Madonna and Deadmau5 twitter battle over it. The song, the buzz over the video, and my production company were all over the news… such as the front page of TMZ, the Hollywood Reporter, MTV News, The Washington Post, etc etc. Never had such a controversial music video release in my career. Nonetheless, here is “Molly”. Hope you enjoy it. Will post more behind the scenes about the video soon! Special thanks to my 8112 Studios crew (my video production company)!