Tag Archives: advertising


The Ad We Shot For The Key West Film Festival

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My 8112 Studios co-founder, Nicholas Cambata, and myself along with our great production team shot this a month or two ago for the new Key West Film Festival over a 1 day period. Shot on the Red Scarlet video camera. I think it came out great.

Screen shot 2012-03-19 at 12.17.14 AM

Monday Moment Of Zen – The Invisible Car

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Mercedes created an ingenious viral marketing campaign to promote their new fuel cell vehicle, which gives off zero emissions. Therefore, it is “invisible to the environment”. Pretty cool how they did this. Imagine if they used a higher-resolution LED screen on the car!

Honda Civic CNG in New York by Paragon Honda

Behind The Scenes Video – My Honda Civic CNG Advertising Photoshoot In NYC

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I did an advertising shoot with the new Honda Civic CNG in Manhattan for the agency Tier10 Marketing. My team drove around some pre-production vehicles and shot them around iconic spots in the city.

Here is the behind the scenes video by Joseph Olesh. Final pics will be posted soon. They came out great! Here is my original post on this campaign.

Thanks to my team for doing a great job and to Tier 10 Marketing for the great project.

Look forward to sharing the final campaign photos with you guys.

More info on the campaign itself here: http://tier10lab.com/2012/03/06/energy-efficient-game-changer-honda-civic-cng/

A preview of some of the photos I shot
Obligatory iPhone image from on-location
Screen shot 2012-02-05 at 10.17.09 PM

Monday Moment Of Zen – Ok Go’s Superbowl Music Stunt Drive

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In honor of the Super Bowl, here is one of my favorite ads… Ok Go’s new music video made with Chevy’s help. The band even took stunt driving courses to do this. This was incredibly well-done. Good for Ok Go for always keeping their music videos fresh and creative. I can only imagine how much this cost to do…

“The new music video from OK Go, made in partnership with Chevrolet. OK Go set up over 1000 instruments over two miles of desert outside Los Angeles. A Chevy Sonic was outfitted with retractable pneumatic arms designed to play the instruments, and the band recorded this version of Needing/Getting, singing as they played the instrument array with the car. The video took 4 months of preparation and 4 days of shooting and recording. There are no ringers or stand-ins; Damian took stunt driving lessons. Each piano had the lowest octaves tuned to the same note so that they’d play the right note no matter where they were struck. For more information and behind-the-scenes footage, see http://www.LetsDoThis.com andhttp://www.okgo.net. Many thanks to Chevy for believing in and supporting such an insane and ambitious project, and to Gretsch for providing the guitars.”

Screen shot 2011-12-25 at 11.41.48 PM

Monday Moment Of Zen – Important Video On Photography Marketing And Self-Promotion You Must See

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Photographer Chase Jarvis interviews Ramit Sethi, author of the book “I Will Tech You To Be Rich,” on his online show. It may be nearly 90 minutes long, but I found a lot of what Ramit had to say extremely inspiring and eye-opening, even for somewhat of a photo veteran like myself. Check it out!

Have a great last week of 2011 everyone!

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My Personal Take On Life As A Workaholic Traveling Commercial Photographer

I’m driving a beautiful triple-black Aston Martin DB9 V12 down a florida highway. Its nose so long that the sun striking it practically blinds me. AC/DC is blasting on the radio and the car’s 12 cylinders roar at the slightest touch to the throttle. One client has loaned me his beautiful British exotic so I could drive 90 minutes away to briefly meet another private client about photographing his multi-million dollar Bugatti supercar collection. Surreal, right? This sort of experience has become sort of commonplace for me recently, but it never becomes any less mind-blowing. Sometimes I just sit and wonder: how did I even get here? This is just crazy.

My home base is the Washington DC area, but I was flown to central Florida for a last minute newborn baby portrait job. What the heck? I don’t even DO baby portraits. Although, when a regular corporate client calls you 8am on a Friday morning and wants you to fly to Florida immediately, you do it. It’s the nature of this job career … no… lifestyle.

There is no job security. I feel like no matter how far I advance in my career, I will ALWAYS worry that the jobs will one day dry up. It’s that thought process alone that drives me to work 7 days a week, and at least 50 hours a week spent at my computer, over 100k miles a year on a plane, and 40k+ miles spent behind the wheel.

Being a commercial photographer can be incredibly rewarding and thrilling. Every day can be a new adventure. The effort you put in to your work can be directly proportional to the money/success you make. There’s the amazing reward of working for yourself and seeing your hard creative work come together in print (or computer screen or tv or billboard). You also find yourself in surreal places with equally if not more surreal individuals. Some examples: one, two, three, four, five.

I’ve met some of my favorite heroes, partied in amazing places, driven extremely rare and awesome vehicles, fired [probably illegal] weapons, hung out of helicopters while buzzing the Mexican military, played with white tigers, get flown around in private jets (sometimes), and get the deep pleasure of seeing my work get published and [hopefully] appreciated. At times my life borders on the line between absurd and ridiculous. This is what photography has given me.

Although, with the excitement and personal rewards also comes the hardship. To succeed in this business you need to give your 150%. Sometimes that means compromising a normal personal life. When my friends want to socialize, I often duck out to go back to work on a Friday night or holiday to meet deadlines. How about that financial risk? Oh yeah, that’s a big one. There’s the cameras, the computers, the lenses, software, and constant upgrading every few years. On top of that most photographers make poverty-like income because of the high expenses, but continue for the love of what they do. It takes constant hard work to keep on top of yourself and your career. Did I mention the hard decision to sell my prized 1966 red Mustang convertible with a V8 289 2 barrel carb and bench seat to pay for my early career? Sigh…

Sometimes my friends don’t understand why I can’t quit and meet for drinks after work hours. I value that they still try and hang out with me because I am always so busy or rarely home! For us commercial photographers, there are no “work hours.” Your mind is always turning… thinking of projects or cool shoots/concepts… its nearly impossible to turn it off. I remember in my early 20’s I was dating this great girl that had a 9-5ish corporate job. I think it literally drove her insane because I always wanted to talk about photography or the shoot I just did or was about to do. I started to think something was WRONG with me, despite being an otherwise fairly normal dude. Let me preface that she was an awesome girl, but it takes a LOT of patience to deal with the likes of a shooters like us with our wacky ideas and our long hours and busy travel schedule.

I feel like there was one day when I had to decide that my life would not be a traditional one. I would not be married by 30. I would not be home at least 60% of the year. I would throw all personal plans out the window and go wherever my career and adventure would lead me. Scary at first, I found it quite liberating. I was always the one to sweat the small stuff… to worry that my life wasn’t going the path I had set, but when I submitted to it all, everything became more easy.

The bottom line? I love what I do. The prospect of failing at it terrifies me. I love the perks… the cars, the parties, the amazing people, (maybe the pretty girls too), etc, but the work I create has become the most important thing to me. I still get a huge charge when I walk off a set knowing I “got the shot.” You can’t be in this career for the perks. It was a great photographer, Kwaku Alston, that warned me not to get caught up in the glamour of the business because if you do, you’ll find yourself lost way off-track. He was right. It took me awhile to see it, but after doing this for nearly 10 years, I do. When you take your eyes off from where you are going with your work and your career, you will careen into a ditch. Focus on the things that are most important to you like the work you want to create and your loved ones, and well, the rest is just cake…. or frosting… or whatever the analogy is.

Over the years many have said they envy my career after seeing the kind of jobs I do or the trips I go on, but I felt it necessary to paint a realistic picture of what this career is all about. It certainly can be a blast, but it’s not all fun and games. It can bite you hard if you are not paying attention. I will say that I wake up practically every day (the days I do get a full night of sleep) thanking my lucky stars to be getting paid to do what I love to do. For that reason alone, I am willing to pay the price.

My particular experiences may not necessarily reflect that of other commercial photographers, but I hope my 2 cents gives you a better idea of what it’s like when you choose to commit your life to a photography career.

My personal motto: Work 1000x times harder than your competition, don’t be afraid to grow, try your best to be good to your fellow man…and the rest sort of irons itself out.

Thank you to my friends, family, and loved ones for being patient with me and my crazy schedule over the years.

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THIS Is Why I Love Lamborghini

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Check out this beautiful advertisement for the new Lamborghini Aventador. Talk about incredibly sexy! WOW! I love Lamborghini’s ads. They make me feel like a little kid again.

Also, see other Lamborghini Gallardo ads below. Make sure to watch these in HD!

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