This job came together pretty quickly, but was a fun one. I had a few days to rush order doctor’s uniforms and props, find an ambulance with portable stretcher, arrange a clothing stylist (Tara Papanicholas), a hair/makeup person (Stacie Snyder), and plan out the shot with the client. Everything had to be pre-approved with Discovery Channel so I went back and forth with the ad agency to refine a concept that could be accomplished within budget and quickly in time for the ad release date.
Actors were friends of the ad agency and my own, whom were excited to do it. Location was in the loading dock of Discovery Channel headquarters in Silver Spring, which looked kind of like the entrance of an emergency room and was available and FREE!
The concept of the fence post through the guy’s face is based on a true medical case. The real guy lived, by the way. We had our victim hold a metal post near and just behind his face and then blended it in to make it look like it was going through his head. We added the blood and swelling in post-production.