The $50 Follow-Focus Is Real And It’s Spectacular

The $50 follow focus. A really cool product and another kickstarter success story raising over $100k, 10 times more than their goal and they still have 2 days left on their fundraising effort! I may have to order one or two of these for my production company, 8112 Studios. This is one of those things that is simple, yet so ingenious, you wonder why the bigger companies didn’t come up with this already! Nice work Wiley Davis for inventing this.

All we wanted was an affordable way to adjust the focus on our DSLRs in a precise, repeatable manner. We wanted a device that performed solidly and intuitively and we didn’t want to spend a lot of money on it since we’d rather spend our hard-earned dollars on more lenses or food and beer for the underpaid crews on our low-budget shoots. But such a follow focus didn’t exist, until we made one, that is.

It’s the small details that make a product a joy to use. That’s why we’ve spent the last year iterating the design way beyond our original notion. We added built-in marker lines. We added a repositionable handle that lets you quickly set a mark, or put the handle at your preferred position. We added user-adjustable friction. We also gave the handles a nice textured finish that feels exquisite on the fingertips.

Check out their Kickstarter page to see the cool video on the product itself.

Focus handle

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