Just got back from Manhattan and had a fulfilling all-day print ad shoot with the newly re-designed 2012 Honda Civic GX CNG (compressed natural gas) for the ad agency, Tier 10 Marketing under the direction of creative director (and Tier 10 co-founder) Scott Rodgers.
It was kind of wild (stressful) driving a pre-release factory vehicle around New York City during a heavy protest day, but I survived. Honestly, the new Civic was really surprising nimble and easy to drive around the city. I couldn’t believe this was a car that was considered an economy vehicle with GPS, 30+ mpg, smooth quiet ride, and a radio that synced to my iPhone 4 via bluetooth that not only handled my phone calls, but played my iTunes music without the need of a sync cable. This is coming from a guy that drives a luxury German car. Color me impressed by the new CNG Honda Civic.
Cannot wait to share the final edited images and behind the scenes video filmed by Joe Olesh. In the meantime, here are 3 iPhone photos from the past day of shooting.