
I was going to post this originally, until I found out the product was essentially an April Fool’s joke. Pretty good prank because I know lots of us in the photo community really wanted to see it happen! I emailed the RE-35 folks to ask questions and express my interest and got this reply:
Some good news: The feedback to our “product” has truly been overwhelming. It seems Re-35 really addresses a need and people worldwide can‚t seem to wait to get their hands on our “product.”
The bad news: Some things are to good to be true! Re35 does not really exist. We (the design company Rogge & Pott) created Re35 as an exercise in identity-design. We invented the “product” because it was something, that we had wished for for a long time (as many others). We launched the website and sent out “press releases” on April first – thinking, that the date would make clear, that Re35 is just wishful thinking – a classic April Fools Prank!
However: All this attention Re35 ist getting might actually be good for something. It proves, that there is a gigantic community of photographers with analog equipment out there that is desperately waiting for a product like this to come along. We hope there are no hard feelings and that you are not too disappointed.
Too bad! You can see my original blog post, and excitement, below. I hope this comes out some day!
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My friend Chad Griffith told me about this product coming out. I thought it was an April Fools joke at first. It is essentially a cartridge that fits in your 35mm FILM / ANALOG camera and has a flexible digital sensor that comes out that allows your film camera to capture digital images. The RE-35 digital cartridges have their own battery and flash media storage space. You essentially take your photos and plug the cartridge into your computer’s USB port. They come in 4, 8, and 12 megapixel variants. This is so cool! Im glad I kept my Canon EOS 1N from college. May have to dust it off when these finally hit the market. Will take awhile to get used to not “chimping” (looking at the screen of a digital camera after every photo) my film camera.

There are many reasons to hold on to your classic 35-mm analog Cameras. Wether you invested a serious ammount of money or you just all that mechanical goodness – your classic Nikons, Canons, Leicas, Rolleis or Pentaxes deserve to stay. And even if you just love analog photography: the grain, the colors, the image quality – dealing with analog film does have it’s drawbacks. The hassle und the price for materials keep you from keeping it analog more and more often.
With the RE-35 digital cartidges you can have the best of both worlds. Go digital, whenever you want to. And keep using your vintage equipment. - From the re35.net product website.
I plan on doing a review as soon as I get my hands on one of these. Keep an eye on my twitter account for updates.
What do you think? Would you get this product?
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This is a bit of intriguing technology. I don’t think I will be pulling out my film EOS anytime soon since I am addicted to the 24 mp images my cameras make.
Though this tech gives reason for pause.
The funny thing is, I don’t see a reason that this couldn’t be done (except for the flexible part – it might need to be a solid sensor piece with the electronics in the cartridge).
Now if I could just get the funding that the new Color app received, this could take off