Shooting Lexus Advertisements in Charlotte, North Carolina And Driving Fast Cars

Here are a couple of [client-approved] proofs from Lexus advertisements I shot in North Carolina for the automotive advertising agency client Tier 10 Marketing under the supervision of Creative Director & Tier 10 partner Scott Rodgers.

That agency puts out some great stuff and I love working with them. Scott is a great art director , easy to work with, and loaded with cool ideas. Scott is reading this right now and writing my check. Haha, I joke I joke. But seriously, we had a blast shooting this campaign. Got to drive around the new high-powered Lexus IS-F for the day and enjoy the nice weather in the South. Man, it was a quiet early Winter (as it always is) but as the temperature heats up, so has my schedule. Wow. It has been non-stop rock and roll. Shoots in LA and Vegas for 10 days, back to DC for a few commercial and advertising shoots (including an awesome one for Discovery Channel), then Charlotte, then NYC, then DC, then Vegas again. Whew! I love it.

I could get used to this car. Snap by assistant Sonny Nguyen
Needs so more cleaning up, but this is a single image! If you plan out your lighting, life becomes much easier.

 

A peek behind the curtain while setting up. Sometimes simple and straightforward lighting is enough!

 

2 thoughts on “Shooting Lexus Advertisements in Charlotte, North Carolina And Driving Fast Cars”

    1. The ad client is all about social media sharing so this is right up their alley. Churning out “approved” proofs is cool with them. I love it

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